Home

Partners

SPONSORS

The Shehnai South Asian Bridal Show & Expo on Sunday, September 9, 2007, will be the second of the biannual Bridal Expositions to be organized by Mark Premji Promotions, conceived with the modern South Asian Bride in mind. Shehnai Expo will empower the modern day bride to plan her wedding in advance by bringing to her wedding service providers of different categories under one roof.

Shehnai Expo will be the exemplary planning tool put together for you by the pioneers of show business in Atlanta, Mark Premji Promotions, who have been serving Atlanta’s entertainment industry since 1997.

The vendor can expect "a level playing field" because Mark Premji Promotions will only act as an organizer of the Expo, and will not participate in it as a vendor, and as such all booth locations will be allotted without partiality on first come, first serve basis.

What is a Bridal Expo?

Bridal expositions are mostly held in a banquet facility, exposition halls or conference centers. When held in a banquet hall, it provides the tour of the banquet facility to begin with. Besides, usually it could have a choice of 70 to 200 vendors in store for the brides to evaluate and consider. Wedding service providers that participate in these expos mostly fit into the categories of caterers, photographers, videographers, mandap designers, florists, party rentals, party favors, invitation card printers, make-up artists, hair-stylists, mehndi-artists, skin-care specialists, live entertainers, disc jockeys, drummers, horse and carriage rentals, limousines, priests, event planners, bridal consultants, fashion designers, jewelers, bakeries, bridal registries, honeymoon travel, insurance, dove releases, ice-sculptures and wedding supplies.

What does a Bridal Expo mean to a bride?

The second generation of non-resident South Asians is much more in control of planning their own weddings today as compared to ten years ago. At the same time, parents' opinions and inputs are valued to a great extent and a lot of respect is given to them. Brides, grooms and their families lead very busy lifestyles. With long working hours it's hard for them to visit hoards of service providers after work. Weekends are full of various commitments, family get-togethers, social events etc. and it's hard to squeeze in too many wedding service provider appointments in between.

To plan a picture-perfect and memorable fairy-tale wedding, couples want to be completely involved with all their wedding shopping and decision-making at a personal level. At the same time they want to be able to keep the dollar and time consumption at a reasonable level. In order for them to be able to do that they are looking for time-efficient ways to shop around. Two best ways that come to mind are the Internet and Bridal Expos. Visiting a Bridal Expos, several months’ worth of legwork is condensed into one day. In the same amount of time one would spend running around in all different directions to visit three vendors or less one could visit and evaluate seventy or more. Bridal Expos are worth taking a day off from work, they are worth driving down from a different State, even worth rescheduling some of the prior commitments one may have.

Where else but at a Bridal Expo?

Most vendors participating in a Bridal Expo provide a very detailed idea of their talent, the quality of their services or products via visual aids, portfolios, video footage, live demo or sample giveaways. One can expect Deejays to perform, live entertainers to do their bit, dove release demonstrations, free photo shoots, free mehndi applications, free make-up and hair-styling trials and of course food tasting. One of the highlights of a Bridal Expo could be the fashion shows that showcase fashion designers, jewelers and beauticians, all at the same time.

Why do vendors love the Bridal Expos?

The kind of publicity, advertising, public relations, and word of mouth a wedding service provider generates from these expos is incomparable.  Individual vendors mostly cannot afford to put together or pay for an advertising campaign of this magnitude by themselves. These expos are a way for all vendors to chip in their share to put together a fifteen to twenty thousand dollar collective advertising budget. Prolonged and simultaneous advertisements in various magazines and newspapers, web based advertising, and Email broadcasts attract hundreds of brides to Bridal Expos.